Harnessing a Hashtag For A Good Cause
InspirationsOriginally posted on WCG World Blog on June 29, 2012 3D.1H.5K. – WCG, Edelman, and CommCore successfully partner at American Society of Oncology Annual Meeting to raise funds for Alex’s...
View ArticleBreakthrough in [W2O] Group: Medical Marketing & Media Top 100 Agency...
InnovationOriginally posted on WCG World Blog on July 2nd, 2012This recognition and write up from MM&M marks a new milestone in our evolution as a firm. This is the first time we have been listed...
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Facebook Wants You to Want Its Want Button, But What Do You Want?
ProjectsFacebook is poised for social commerce supremacy as it toys with the introduction of a rumored "Want" button. We already know that peers influence sales more than anyone, and Facebook is the...
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Forget the Balance, Embrace the Work-Life Blend
InspirationsTwist Mktg leader Jennifer Gottlieb blends work and life in the palm of her hand, Millennial-style.The perfect mix of work-life satisfaction is something I chased for the first 15 of my 20...
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Wired? Stitched? Stapled? Taped?
ProjectsNo, I am not describing a recent crafting session for Michaels. Or asking the final bonus round question for our Olympic Trivia games.I am referring to an article I read recently about an Exec...
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What's Really Driving News?
ProjectsW2O's Brian Reid has taken a look at the latest Pew Research Center annual report: Getting News Online. The report is extensive, says Reid, and a must for everyone with an interest in...
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Doctors On Twitter: A New Understanding
ProjectsWhat’s in a tweet when it comes to physicians talking on Twitter? W2O's Greg Matthews points out that it is hard “to really analyze that data”; however, Matthews and his colleagues were able to...
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Gaming Technologies: Engaging Kids on the Autism Spectrum
ProjectsFor children on the autistic spectrum who dislike organized sports, using technology may be a more effective and engaging way to get them to be more active. Mark Bennett, tWist Director, writes...
View ArticleFDA Issues Social Media Guidance, Sort Of...
RantsThe FDA has released draft guidelines for regulated healthcare companies on what they call Interactive Promotional Media. While not a comprehensive document about managing all social media content...
View ArticleChange Will Never Be This Slow Again & Why I Became a Twister
Inspirations“Change has never happened this fast before, and it will never be this slow again,” according to. I recently came across this exciting (and somewhat scary) quote, which got me thinking...
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